"Good design" can mean a lot of things. In this case, I'm sure PG meant pretty design. Your site is pretty-- but it fails a lot of design tests if your goal i

"Good design" can mean a lot of things. In this case, I'm sure PG meant pretty design. Your site is pretty-- but it fails a lot of design tests if your goal is to sell stuff (IMO). Selling stuff online isn't an artistic exercise-- it's an analytics and psychology exercise. To be fair, that PG article is pretty ancient and commerce was a different beast back then (i.e. you might have needed high production values to overcome people's fear of online purchasing where you don't today). "Make your site easy" obviously still holds true. Are you contending that your site is easier than the competitors? It'd be interesting to write down a few use cases and then time user success on your site versus your competitor. Related: part of good commerce design is SEO. A huge huge part. http://www.google.com/search?q=site%3Astylous.com http://www.google.com/search?q=site%3Astylous.com