Sounds like great execution, but one thing I find remarkable that of all the talk here of 'the internet is going to cut out out the middleman', and most busines

Sounds like great execution, but one thing I find remarkable that of all the talk here of 'the internet is going to cut out out the middleman', and most business plans being build on that, this business is basically about adding a middle man where historically none existed (because of slim margins). Quite neat to see it work out so well - it seems a middle man can add value, even if that added value seems small at first sight.