4 ms·

I have to mouse over the picture of the shoe in order to see the price. That is extremely inefficient, and requires the user to have stellar short term memory.

• richcollins 18y ago
  We created the site with the assumption that the design of the products is more important to users than their specific prices (within a specific price range). So far, our users have validated this assumption.
  • teej 18y ago
    > So far, our users have validated this assumption. Then who cares what PG says on the issue?
  • mixmax 18y ago
    Price is
  • mixmax 18y ago
    Price is almost always the most important piece of data, and the potential customer wants to see it right away.
    • mrtron 18y ago
      I would for sure do research before putting prices up first. In a store, people look around for items they like and then check the price. Sure, many other stores have prices listed there, but that doesn't make it the best thing for you to do. The current workflow is more like window shopping, which could definitely serve a large audience. This isn't selling computer parts - you want the users to become attached to items before trying to sell it to them.
    • patio11 18y ago
      When you're selling high-end handbags the distinction between $895 and $1,100 is not really the first thing on the mind of the client.
    • stevedekorte 18y ago
      I can see why one would be interested in the price of something they like, but do you particularly care about the price of items which you do not like? After all, these are fashion items not bushels of wheat. If you like most of the items, I can see how it would be convenient to always show the price. But if you only like a small % and can easily access their price via a mouse over, then showing the prices by default costs you visual clutter with little benefit.
  • tlb 18y ago
    Beware the self-validating assumption. Your users are your users because they like your site better than, say Zappos. By definition, your users prefer your site. But as long as your market share is only a tiny fraction of the whole market, you can't say anything about the rest of the population. It's only when you acquire a substantial fraction of the entire market that you can claim to have validated assumptions about the market in general.
    • chops 18y ago
      This is a great point! While PG suggests that it's better to have a small number of rapid supporters than a large number of moderate supporters, it's important to find the maximum on the curve. The question is how many rapid supporters would you lose and gain by adding prices in more "accessible" locations? How less rabid would your users become by such a change? These are important questions that would need to be answered to gain market share. My gut is that the fact that you have to hover over the image to see the price is detracting. By comparison, you could show the price slightly more prominently, without having it be an eyesore (show in a light grey under the item picture, that maybe highlights to black when hovered over). This would, imo, make the price conscious happier, without getting in the way of design.
    • stevedekorte 18y ago
      Even when you have market share, it's not clear if your assumptions are validated as it is difficult to isolate variables in the real world. For example, is Microsoft or MySpace dominant because of their UI or despite their UI? Because of their development practices or despite them? Or was their principle asset that of being a first mover? How does one separate those variables?
  • tokenadult 18y ago
    We created the site with the assumption Why not create a site with a data-gathering model that prompts updates in design, and then test the design with real-world data?
• donw 18y ago
  It doesn't make sense for bargain-hunting, but I actually think this is better from a botique shopping perspective. My complaint is with the scrolling. If I go under shoes, I get this weird horizontal scrolling business, and although you've done a lot to make it feel better by mapping the vertical scroll wheel to a horizontal scroll, it's still very awkward because it works differently than pretty much everything else out there.