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Isn't that just a truism? Revenue growth=traction by definition.
by il 14y ago
Isn't that just a truism? Revenue growth=traction by definition.
- tomasien 14y agoNo, that is not a truism. It is a falsism if it is any kind of ism. Instagram has yet to make a single dollar, for an extreme example, and yet nobody would argue it has gained insane amounts of traction since in the mobile photo sharing space since launch. I would use Facebook as an example, but they had small revenue generating efforts early on so it doesn't make as clean of an example.
- il 14y agoLet me rephrase then: Not all traction is revenue growth, but all revenue growth is traction(again, by definition).
- dmor 14y agoNot necessarily, in fact that was was of the fallacies of the dot com bubble. Revenue is traction if it is gained at a reasonable cost. There are definitely unit economics that look like growth but come at an unsustainable cost.