When I shopped for my wedding, I had to convince both my mother and my wife that JCP would have the highest quality at the lowest price. They disagreed, I was p

When I shopped for my wedding, I had to convince both my mother and my wife that JCP would have the highest quality at the lowest price. They disagreed, I was proven correct. Has long amazed me that JCP couldn't brand properly when their other competencies were so strong. I was absolutely aghast when I first heard what Johnson was doing. It sounded — almost literally — insane, and never for a moment looked or sounded any better. Marketing is marketing. Target and Apple did the marketing for him, so apparently he never really learned what marketing is.