But the JCP consumer wants their coupons. Johnson shouldn't have tried to bring JCP up to Macy's or Nordstrom, it was never going to happen because Macy's and

But the JCP consumer wants their coupons. Johnson shouldn't have tried to bring JCP up to Macy's or Nordstrom, it was never going to happen because Macy's and Nordstrom aren't giving up those customers. Kohl's and Target have stolen the JCP consumer. Name recognition on clothes, low prices and sales, streamlined and targeted advertising, quality for a fair price. It's not that hard to do, Johnson just didn't know how to do it.