The point of those mini-stores (store-within-a-store) that make Target so successful is that you can possibly get things that you don't have access to. It brin

The point of those mini-stores (store-within-a-store) that make Target so successful is that you can possibly get things that you don't have access to. It brings people looking and those people will hopefully see your other stuff while they are there. JCPs that are big enough to have a Sephora are typically in a large enough mall that already has a Sephora. What new customers are you getting into your store then? Why go into a JCP if you just need something from Sephora? They are also typically located in the front of the store. Go in, get Sephora, walk out. They don't even see any of your other stuff (although I don't think the Sephora consumer overlaps with the JCP consumer).