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There is a way to successfully appeal to a broad range of consumers. Target is a master of this. Johnson wasn't or at least felt the scorched earth policy was
by Zimahl 14y ago
There is a way to successfully appeal to a broad range of consumers. Target is a master of this. Johnson wasn't or at least felt the scorched earth policy was going to get it done faster.
Too much, too fast for the JCP core consumer.
- arithmetic 14y agoJohnson leaving is also a lesson that cut-and-paste strategy (applying what worked at Apple as-is to JC Penny without considering the differences between the two target customer bases - like the 'no sale' strategy) almost never works.
- chucknelson 14y ago> Target is a master of this. Johnson wasn't... Well, Johnson was most likely a big part of Target's past and continuing success. He was VP of Merchandising (among other roles across 15 years) at Target.[1] JCP was just the wrong fit I think. [1] http://abcnews.go.com/Business/wireStory/ron-johnsons-resume-18911080#.UWPgd6vEoug http://abcnews.go.com/Business/wireStory/ron-johnsons-resume...