Yes. Whats most interesting about it was all the customers they interviewed that loved the old JC Penny and hated the new one. It takes a long time to change t

Yes. Whats most interesting about it was all the customers they interviewed that loved the old JC Penny and hated the new one. It takes a long time to change the image of a brand. Alienating your old customers before you have gotten new ones is a strategy for failure.