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Planet Money had a relevant/good discussion about the fallout from JC Penney's coupon-less strategy on one of their recent podcasts: http://www.npr.org/blogs/m
by zacharypinter 14y ago
Planet Money had a relevant/good discussion about the fallout from JC Penney's coupon-less strategy on one of their recent podcasts:
http://www.npr.org/blogs/money/2013/03/08/173829409/episode-442-into-the-future http://www.npr.org/blogs/money/2013/03/08/173829409/episode-...
- helper 14y agoYes. Whats most interesting about it was all the customers they interviewed that loved the old JC Penny and hated the new one. It takes a long time to change the image of a brand. Alienating your old customers before you have gotten new ones is a strategy for failure.