Self-enforcing. They're going to bat for you with early customers, later rounds of funding, etc. and if you don't display integrity you lose their connections

Self-enforcing. They're going to bat for you with early customers, later rounds of funding, etc. and if you don't display integrity you lose their connections and then some, I imagine. edit: Oh, whoops! Not simply self-enforcing, as the other reply indicates. Still, I think it would be.