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Now that's interesting; a brand in one country that's doing well (if I take your word for it, which I will - no reason not to :) ) is (presumably) being activel

Now that's interesting; a brand in one country that's doing well (if I take your word for it, which I will - no reason not to :) ) is (presumably) being actively damaged by the incompetence of companies operating under that brand in other countries. What happens in this sort of case? Can we expect to see T-Mobile US try to rebrand or rename itself?

Samuel_Michon 14y ago
T-Mobile has a better reputation in the US than it has in most European countries. It’s not so much about the T-Mobile brand, but about the companies it acquired. In the US, T-Mobile doesn’t have a large network, which makes it uninteresting to customers who travel, but at least it’s relatively cheap. In Europe, the problem is that the T-Mobile networks are the incumbents. As we know from AT&T before the Baby Bell division, dominant parties tend to get lazy and lose interest in their customers’ wishes. Like the cable companies in the US, T-Mobile doesn’t have a lot of customers because it’s such a great company, it has lots of customers because of mergers & acquisitions, false advertising, and lack of choice.