The issue with getting them through the door is the reputational risk from everyone who walked into a showroom to be told the actual monthly cost was 1200 bucks

The issue with getting them through the door is the reputational risk from everyone who walked into a showroom to be told the actual monthly cost was 1200 bucks, only to bring it up with all their friends as a misleading marketing gambit. For a company that needs every ounce of credibility to make its product mainstream, this seems like a silly ad to place.