I don't think your Facebook data is right. You're using the "total" count, which includes likes and comments, rather than just shares. While this does measure e

I don't think your Facebook data is right. You're using the "total" count, which includes likes and comments, rather than just shares. While this does measure engagement, it isn't a measure of shares, which is what the data is marketed as. For example, you show 28k likes for the #1 story, but Facebook's data[1] says this: share_count: 7023 like_count: 14341 comment_count: 7328 total_count: 28692 [1] http://api.facebook.com/restserver.php?format=json&method=links.getStats&urls=http://techcrunch.com/2013/01/12/10-reasons-why-2013-will-be-the-year-you-quit-your-job/ http://api.facebook.com/restserver.php?format=json&metho...