> "the thing they want to build can only be embodied as a business." I agree completely. It's easy to see how improving the state of electric vehicles requires

> "the thing they want to build can only be embodied as a business." I agree completely. It's easy to see how improving the state of electric vehicles requires significant capital, so without a business, there's no viable way to make the desired advancements. Some of the backlash against Elon Musk seems to be caused by some people having extremely high expectations for everything he does. Those expectations are occasionally unrealistic, and blaming him personally for every misgiving of the entire Tesla company is entirely unfair. Most car sales/lease terms are horribly and intentionally confusing and complicated, but someone in marketing at Tesla made a serious mistake. The mistake wasn't using industry norm of difficult to comprehend claims and terms, instead, the mistake was failing to live up to expectations of something better, namely, clear and direct terms with fair and easy comparisons. As a business, Tesla must compete with all of the entrenched businesses but by using the "best practices" of the industry in terms of marketing, they missed an opportunity and failed to meet expectations. There are few people on the planet who have set expectations so high as to get blamed personally for failing to innovate absolutely everywhere, but it seems Elon Musk is one of them. The world would be a better place if more people had his problems. ;-)