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Ex: ISP signs a contract with "Google Ads for Publishers" to carry their display ads. H&R block buys a retargeting campaign through AdRoll. AdRoll runs this cam
by dangrossman 14y ago
Ex: ISP signs a contract with "Google Ads for Publishers" to carry their display ads. H&R block buys a retargeting campaign through AdRoll. AdRoll runs this campaign by bidding on the matching cookies through AppNexus. AppNexus feeds into DoubleClick which serves Google's ads. H&R block shows up on the Apple website. H&R is 3 companies separated from their buy and where the ad is shown, and never signified any intent to advertise with an ISP or with Apple. Tracking back the ad to where it was sold gives you AdRoll, which wasn't complicit in the scheme either. Google is the "root" problem in the fictional example.