This article seems to miss the main threat of Facebook Home - it's pushing aside Google+ integration and subverting Google's strategy to weave G+ into their use

This article seems to miss the main threat of Facebook Home - it's pushing aside Google+ integration and subverting Google's strategy to weave G+ into their user's experience. While that is eventually about advertising, the advertising is a far removed long term goal. Nonetheless, the Play Store is the beating heart of an android phone, and as long as all the Facebook phones are running it I think Google's going to be pretty philosophical about this. It's a lot better than Facebook launching their own phone or teaming up with Samsung on Tizen or something like that. And while ever Facebook is playing on Google's turf, Google can afford to give them a pretty long leash, knowing they always hold the reigns through the Play Store requirements, and their ability to out code Facebook on their own platform is always going to give them a big advantage.