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Tracking what happens online is a lot easier than you might think thanks to a host of tools available. Then the article goes on to just list Google and Twitter
by jlees 18y ago
Tracking what happens online is a lot easier than you might think thanks to a host of tools available.
Then the article goes on to just list Google and Twitter, basically... are they enough?
(disclaimer, yes i'm commercially interested in the answer to this question.)
- Harkins 18y agoThere's http://www.competitious.com/ http://www.competitious.com/
- coopr 18y agoActually Competitious has evolved into RivalMap http://www.rivalmap.com/ http://www.rivalmap.com/ - I've used both at two different startups, and I found them to be useful, but not earth-shatteringly good. In fact, I generally think that a minimum of time should be spent considering your competition (at least when you are a startup). Perhaps you set aside a few hours each month to review their progress, compare it to yours, identify features or strategies you will "borrow" from them (ie "fast follower" strategy), and consider what they'll be doing in the future that you need to respond to, or get ahead of. Then, add those items to you action plan, and forget about your competition for the next month - focus on building YOUR business instead. Just my $0.02 from the startups I've founded, funded, and grown.
- ryan-allen 18y agoThere's also good ol' elbow grease, you could hire a programmer to data mine / scrape a competitors site to gather numbers and etc, if the information is publically listed. But depending on the biz you're up against it might not be useful, i.e. you might need to keep an eye on who and how they're marketing themselves.