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I've always been curious what display advertising is and how it generates so much revenue for Google. Are there any good resources to learn more about what exac
by dkwak 14y ago
I've always been curious what display advertising is and how it generates so much revenue for Google. Are there any good resources to learn more about what exactly goes on behind the scenes? Do those little ads on my gmail sidebar really create billions in wealth? Or is there some super secret illuminati-esque subliminal advertising going on?
- InclinedPlane 14y agohttp://www.google.com/ads/displaynetwork/ http://www.google.com/ads/displaynetwork/ It's distinguished from search-based advertising (e.g. adwords). It's basically just ordinary online advertising, and there are a great many different ad networks out there already. However, google's network has been gaining a huge amount of traction recently and took the top spot in marketshare within the last year or so, even pulling ahead of Facebook. In total these sorts of ads are worth around $2 billion a year in revenue for google but both the size of the market and google's share of it are growing at double digit rates so google's revenue from it is likely to double within the next few years.