Why would you believe that? Google makes a lot of money on ads. This is the broadcast television model applied to Internet service. They can subsidize their

Why would you believe that? Google makes a lot of money on ads. This is the broadcast television model applied to Internet service. They can subsidize their service with ad revenue (cablecos do this too) and still make money. But you don't have to cover the whole nation to have an effect. You just find out the cities where the CableCos are extracting the highest rents and target those. You take away their gravy with the fattest OPEX margins and repeat until they cry uncle.