The number of people who use whatsapp is very high even in my not so techie circle of acquaintances in a developing country. Not to mention it has direct access

The number of people who use whatsapp is very high even in my not so techie circle of acquaintances in a developing country. Not to mention it has direct access to all the phone books of every user along with their very real name and other info. This is more of an asset that cannot be converted into money directly (or indirectly legally at least)