3 ms·
Everything you say is true but you do have to admire the simple brillance of the whole thing. They basically outsourced 99% of their web page under the guise o
by TomOfTTB 18y ago
Everything you say is true but you do have to admire the simple brillance of the whole thing.
They basically outsourced 99% of their web page under the guise of "embracing Social Networking" and got all kinds of attention and praise for it.
I don't know how much that little flash overlay cost them to make but I'm betting they got at least 1,000 times the marketing value out of it.
- swombat 18y agoNo, it's not all that admirable. It's nice, but I see nothing to "admire" there. And I don't think it's "brilliant" either. It's easy to get eyeballs. Microsoft could get a million visitors right now by replacing their homepage with a black screen with a smiley in the middle. The question is, do they benefit from these eyeballs? I don't see that Skittles will.
- jamesbritt 18y ago"The question is, do they benefit from these eyeballs?" This was essentially the theme in Branding is for Cattle, an interesting book, which examines the idea of getting "known", and what leads people to take the next step where a business actually profits.