This is really interesting, but you have to remember to THINK ABOUT YOUR AUDIENCE In this case it worked relatively well, because (probably) there is a segment

This is really interesting, but you have to remember to THINK ABOUT YOUR AUDIENCE In this case it worked relatively well, because (probably) there is a segment of the public of the site that is more on TV than on internet, so they saw the mention on TV and then went to the PC I doubt you can get this kind of result from a TV mention (or ad) of HN ;)