4 ms·

Well, duh. Do something weird with your website, especially involving something as viral-able as Twitter, and your page views go way up. But, as far as I know,

Well, duh. Do something weird with your website, especially involving something as viral-able as Twitter, and your page views go way up. But, as far as I know, Skittles does not make its money off of page views. This isn't even granular enough to show if it's been going up even after the initial web talk about it or if it's on its way back down or even if that's right after they did it. The true "results" would be sales data.

TomOfTTB 18y ago
Everything you say is true but you do have to admire the simple brillance of the whole thing. They basically outsourced 99% of their web page under the guise of "embracing Social Networking" and got all kinds of attention and praise for it. I don't know how much that little flash overlay cost them to make but I'm betting they got at least 1,000 times the marketing value out of it.
- swombat 18y ago
  No, it's not all that admirable. It's nice, but I see nothing to "admire" there. And I don't think it's "brilliant" either. It's easy to get eyeballs. Microsoft could get a million visitors right now by replacing their homepage with a black screen with a smiley in the middle. The question is, do they benefit from these eyeballs? I don't see that Skittles will.
  - jamesbritt 18y ago
    "The question is, do they benefit from these eyeballs?" This was essentially the theme in Branding is for Cattle, an interesting book, which examines the idea of getting "known", and what leads people to take the next step where a business actually profits.
breck 18y ago
> The true "results" would be sales data. I would suspect the sales bump from the traffic increase wouldn't be enough to show up as significant on the Skittles' radar. However, I personally bought 4 packs of skittles last month. Which is 3+ more than usual. I think what's interesting about this is that Skittles has next to no traffic(40k a month for a year), so they said "let's roll the dice", and suddenly they got half a million visitors. I like that kind of thinking.

TomOfTTB 18y ago

Everything you say is true but you do have to admire the simple brillance of the whole thing. They basically outsourced 99% of their web page under the guise of "embracing Social Networking" and got all kinds of attention and praise for it. I don't know how much that little flash overlay cost them to make but I'm betting they got at least 1,000 times the marketing value out of it.

swombat 18y ago
No, it's not all that admirable. It's nice, but I see nothing to "admire" there. And I don't think it's "brilliant" either. It's easy to get eyeballs. Microsoft could get a million visitors right now by replacing their homepage with a black screen with a smiley in the middle. The question is, do they benefit from these eyeballs? I don't see that Skittles will.
- jamesbritt 18y ago
  "The question is, do they benefit from these eyeballs?" This was essentially the theme in Branding is for Cattle, an interesting book, which examines the idea of getting "known", and what leads people to take the next step where a business actually profits.

breck 18y ago

> The true "results" would be sales data. I would suspect the sales bump from the traffic increase wouldn't be enough to show up as significant on the Skittles' radar. However, I personally bought 4 packs of skittles last month. Which is 3+ more than usual. I think what's interesting about this is that Skittles has next to no traffic(40k a month for a year), so they said "let's roll the dice", and suddenly they got half a million visitors. I like that kind of thinking.