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http://skittles.com/chatter.htm http://skittles.com/chatter.htm Skittles nailed it. They embraced social media and that is going to start a trend from here. I'

• dmix 18y ago
  After the last 3 years, the one thing I've come to despise more then the phrase "web 2.0" is "social media consultant". I'm all for companies adopting new tools and being transparent. But the amount of hyperbole used to communicate technical advancements to mainstream companies bothers me.
  • tlrobinson 18y ago
    "Social media consultants" are the snake oil salesmen of Twitter. I try to avoid it, but there's so damn many of them. Also, recently I've been noticing a bunch of people peddling MLM and other get-rich-quick schemes. It's quite annoying.