Such considerations aside, it's quite possible that they'd make more money if they priced it lower. I would think the potential market for a $20 or $30 editor i

Such considerations aside, it's quite possible that they'd make more money if they priced it lower. I would think the potential market for a $20 or $30 editor is much larger than that of a $70 editor. Then again, I assume they considered this carefully and made an informed decision when they set their price point. I'm definitely in the "I'd buy it if it were cheaper" club, though.