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Depends on the market. Your results do not translate universally. Plus, who know if your headline sucked. What did you test?
by orangethirty 14y ago
Depends on the market. Your results do not translate universally. Plus, who know if your headline sucked. What did you test?
- cpursley 14y agoUsing the same subject line Monday - Thursday - my open rates were 20% higher than industry average.
- orangethirty 14y agoDot compare to industry averges. The control has to be one of your own mailings. Was this your first mailing? To give you perspective on mail chimps industry average, I never get any less than 60% higher than the average. It's an useless metric.