In 2008, a Consumer Reports Money Advisor TV segment that featured http://www.PriceAdvance.com http://www.PriceAdvance.com was syndicated to news programs in 15

In 2008, a Consumer Reports Money Advisor TV segment that featured http://www.PriceAdvance.com http://www.PriceAdvance.com was syndicated to news programs in 15 states right around the holidays. That led to 125k+ installs of our toolbar. In October 2007, the Wall Street Journal mentioned Startup Schwag on the front page, below the fold. That yielded ~15 signups for the ~$20/mo service, though admittedly its appeal was a bit niche.