There are other ways to be different. Be friendlier (or edgier). Be more mobile. Be faster (see: Pinboard versus other bookmarking services). Be exclusive. Be m

There are other ways to be different. Be friendlier (or edgier). Be more mobile. Be faster (see: Pinboard versus other bookmarking services). Be exclusive. Be more expensive. ... The last one is a hard sell, obviously, but said sale is much more valuable.