The only URLs I care about are the main domain URLs. And I dont even type them. I just use Google to reach the main site. It is faster than typing a full URL. E

The only URLs I care about are the main domain URLs. And I dont even type them. I just use Google to reach the main site. It is faster than typing a full URL. Even more on mobile devices. Or for commonly accessed sites I just type a few letters on my browser address bar. reddit.com is actually re+enter. news.ycombinator.com is actually ne+enter to me. After I reach the main site I usually click around or use the site's search bar. So, I would say that good URL names are a secondary optimisation. I would prefer to focus on this priority: 1) A good unique domain name; 2) Good SEO; 3) Good site information architecture; 4) Good internal site search.