4 ms·
It depends on which part of sales you want to focus on. I've yet to find a good book which covers the discipline as a whole. Many seem to either focus on the ps
by Hates_ 14y ago
It depends on which part of sales you want to focus on. I've yet to find a good book which covers the discipline as a whole. Many seem to either focus on the psychology, prospecting or just closing of sales.
I'm part way through "New Sales. Simplified" which seems heavily based on "prospecting" which a lot of books seem to neglect. I've also got Dan Pink's "To Sell is Human" lined up next which is more about the psychological aspects. Many of the classic sales books by Zig Ziglar or Brian Tracy seem, IMO, to be more closing focused.
- coopdog 14y agoI haven't finished it but "Secrets of Master Closer" seems good and covers the whole of sales, encouraging the reader to learn sales from first principles and then apply it in their own domain.
- apapli 14y agoAnother one that is excellent is called "the challenger sale". Here it is on amazon, I bought the audible version. http://www.amazon.com/The-Challenger-Sale-Customer-Conversation/dp/1591844355/ref=sr_1_1?ie=UTF8&qid=1365156364&sr=8-1&keywords=the+challenger+sale http://www.amazon.com/The-Challenger-Sale-Customer-Conversat... A further one to look at is the maverick selling method. Corny name but good content: http://www.amazon.com/Maverick-Selling-Method-Simplifying-Complex/dp/1441503501/ref=sr_1_1?s=books&ie=UTF8&qid=1365156483&sr=1-1&keywords=maverick+selling+method http://www.amazon.com/Maverick-Selling-Method-Simplifying-Co...