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You know advertisers collect data about what you watch on TV? Certain channels cater to certain type of people so ad buyers would buy ads based on demographics
by onedev 14y ago
You know advertisers collect data about what you watch on TV? Certain channels cater to certain type of people so ad buyers would buy ads based on demographics of a certain show (for example, Shark Tank has one of the highest avg income audiences in the country, so it would make sense for Mercedes to advertise when the show airs) .
People seem to forget that it was the original targeted advertising. You subliminally got targeted by demographic specific ads based on the type of shows you were interested in. It just so happens that the way Google and Facebook do it is way more high tech.
The data goes into their platform, they dont' sell it. I think maintaining a healthy paranoia is good and we should pressure the companies to be better with our data. However, as long as they maintain security as a strong value, I think it'll be ok. At least I myself personally don't mind them holding my data as long as it is secure and private to me.
- rayiner 14y ago> You know advertisers collect data about what you watch on TV? Not unless you have a Nielsen box.