This is an oft-repeated line that is entirely false. Ben & Jerry's ice cream spent decades turning down good business deals to stay true to their ideals. The

This is an oft-repeated line that is entirely false. Ben & Jerry's ice cream spent decades turning down good business deals to stay true to their ideals. The Chicago Cubs notoriously refused to play night baseball games at home for decades after it became popular, and were even sued by shareholders to try to force them to install lights at Wrigley. The Court ruled that management of the Cubs could choose to ignore short-term profits from night baseball if it thought that the franchise was best served by keeping the traditional purity of the game.[1] (Of course, the Cubs ultimately relented, but maybe that's why they haven't won the World Series). Craiglist, to the extreme consternation of its investors, has prioritized a certain long-term vision of the service over lots of short-term profits. Even publicly-traded companies can choose to pursue long-term goals over short-term profit. Autodesk is rumored to be setting up a subsidiary that blends profit and non-profit motives, and plenty of companies have done other acts that are not in their short-term interests. [1] Shlensky v. Wrigley, 95 Ill. App. 2d 173 (1968).