Of course it sounds boring phrased like that. It's utterly unimaginative. But putting old apps online means suddenly they're freer and more able to interact. I

Of course it sounds boring phrased like that. It's utterly unimaginative. But putting old apps online means suddenly they're freer and more able to interact. I interned at Aviary.com, and the stuff they're doing is basically taking image editing apps and putting them online. Not fun, right? But the fun and the thrill comes in when a community forms around these apps, and the apps are online so now there's no barrier between the tool and the community, and when suddenly you have these really powerful toys helping you connect to people online. Cirqueti, which is the site I just launched in closed beta, does a similar thing but for writers. You have no idea how exciting it is for writers to be able to take each other's stuff and toy with it and really get intimate with it. Right now there's a wall between you and the things that you use, because they're all private. They're tools, in a sense, but that's all they are. Once it becomes a social thing, then these things become incredibly intimate and even passionate. That's the most exciting thing in the world.