IMHO, there are plenty alternatives out there for those who have facebook fatigue and are looking for something simpler, e.g. Path or even Google+. If it's beau

IMHO, there are plenty alternatives out there for those who have facebook fatigue and are looking for something simpler, e.g. Path or even Google+. If it's beautifully executed it might have its room to breathe, but I think you'll struggle to mantain a healthy amount of active users on the long term. Although this might not be an issue if you are happy with it being a niche product.