4 ms·
I was a little confused when I first arrived on your site. All of the different words and taglines danced around what it is you really do. It says "Advertise
by GavinB 18y ago
I was a little confused when I first arrived on your site. All of the different words and taglines danced around what it is you really do. It says "Advertise Here," "Advertising Made Easy," "The Advertising Marketplace," etc. The big map could have been from any number of businesses.
Since this is the internet and advertising is everywhere, seeing the words "advertisement" don't really tell me anything. Is it online? Print? Billboards? Your home page doesn't say.
You need to make it extremely clear what you're selling and to whom--something like "Buy Real-world ads online."
- keltecp11 18y agoDo you like the saying: "Advertising Off-line"?
- GavinB 18y agoYou might combine that with your current tagline to make this: "Offline Ads Made Easy." You still need to imply that you're letting people buy something or making the buying process simpler. If you settle on a tagline you might think about using some imagery that represents what you do -- college newspapers, billboards, restaurant menus, etc. A picture may not be worth a thousand words but it can usually replace a paragraph . . .
- keltecp11 18y agoThanks Gavin... great advice.
- snowstorm 18y agoWhen I looked at the homepage, I didn't know what it is for. I had no idea what "outlet" really meant(advertising in mall). Then I looked at the FAQ. I thought it's another online ad network. Then I looked at inventory in CA. I finally understood that it's for offline advertising. I suggest you to put in a couple of outlets inside the window when I mouse-over a state in the map on the homepage.