It's definitely a deep part of the human psyche. Though I can see space for arguing that social media is too effective. Our social instincts aren't structured

It's definitely a deep part of the human psyche. Though I can see space for arguing that social media is too effective. Our social instincts aren't structured to process detailed updates from thousands of people, nor to broadcast our personal moments to them. I suspect that much of the frustration that people feel is by getting hit with hundreds of updates in the volume that would normally only be shared with very close friends. It comes off as narcissist, because narcissists are the kind of people who can't read the social cues to stop sharing that information--but the social web also lacks the cues that create inhibition. In fact, because you only get delayed feedback, people lack the social cues that usually get them to stop. And then when the feedback happens, they get a socially-reinforcing signal, separated from the original impulse.