Interesting analogy. At the end of the day, however, what are we trying to achieve from this model? It seems like maybe the author is after faster production ti

Interesting analogy. At the end of the day, however, what are we trying to achieve from this model? It seems like maybe the author is after faster production time. While this has its commercial advantages (as the author points out in his slide presentation) it's not necessarily the bottom line for every application. The article finishes with, "Having said that, we still have a thing or two to learn from the physical world." I would argue the reverse in this case. My problem with the assembly line is that its bottom line is only speed, without stopping to think of time vs. product diversification. Search queries in the cloud aren't streamlining the process to respond the same every time (that's 1.0) they are dynamic (2.0). But the physical world assembly line is very much static. Shouldn't we be applying cloud principles to physical world examples? Why isn't buying a car like buying a computer from apple.com or dell.com? Take a base model, tweak the specs to be personalized, and hit "make this for me". The cloud assembly line would then adjust real time to create the personal model. 93 seconds a car? Probably not. Higher rate of sales? Most likely.