I'm not really sure what this service is. Their explanation was pretty ambiguous, and they never clarified whether this was a subscription service, an a la cart

I'm not really sure what this service is. Their explanation was pretty ambiguous, and they never clarified whether this was a subscription service, an a la carte rental service, or just a social layer on top of other content providers. The first two are relatively unremarkable; this is a crowded market and they are several years behind. Social viewing is only attractive is there is something to view, and, at least initially, their library is almost certainly going to be inferior to those of Amazon, Netflix and Apple.