On the upside, free to play allows you to try out the game before fully investing on it. On the downside, if it's good enough, you will probably be milked more

On the upside, free to play allows you to try out the game before fully investing on it. On the downside, if it's good enough, you will probably be milked more than the typical $60 retail in DLCs and in game items. I personally don't buy games at launch anymore. I just wait for it to go on sale on Steam.