Oracle is awesome. There are lots of good database products out there. People laud map/reduce and all those fancy new toys because it makes sites easier to sca

Oracle is awesome. There are lots of good database products out there. People laud map/reduce and all those fancy new toys because it makes sites easier to scale. For 99% of websites out there, traditional RDBMS's are plenty scalable enough and they give you vastly greater options for data analytics, roll ups, record locking, indexing, etc... Gotta pick the right tool for the right job. The problem with this article is that it is written for the general audience, but the general audience will never get into a scalability issue where a traditional RDBMS won't perform exceptionally well.