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Of course this makes perfect sense. Amazon is bidding against its own affiliates, who are driving up prices and diluting its click-through rates (thus reducing
by briansmith 18y ago
Of course this makes perfect sense. Amazon is bidding against its own affiliates, who are driving up prices and diluting its click-through rates (thus reducing click-through volume and further increasing its bid prices). In the cases where they are already the top search result, they don't need or want AdWords links from themselves or affiliates distracting the user and costing them money unnecessarily.
- jonknee 18y agoAnd they got other people to finance an extensive keyword conversion study. What a deal!
- wildwood 18y agoSince Amazon was paying these associates a percentage of sales, wouldn't it be more accurate to say that Amazon financed it?
- teej 18y agoAmazon only paid out if the keyword successfully translated into sales. Thus they only paid if it worked - the affiliate ate the cost if the keyword failed.