I think they rely heavily on their sterling brand for that consistency. Diablo 3 and Starcraft 2 have done very well commercially, but most of the enthusiasts I

I think they rely heavily on their sterling brand for that consistency. Diablo 3 and Starcraft 2 have done very well commercially, but most of the enthusiasts I talked to were fairly disappointed, and some of them even remarked that Blizzard has left their "autobuy" list. They were one of maybe two developers on that list for me, but I think that explains their very consistently massive success - they used to turn out games that were consistently much better than the competition's, especially in terms of replay value, and so they got on that list for a lot of people.