It's worht pointing out that in addition to any actual software Samsung might get from this, compared to a global advertising campaign this is a bargain in the

It's worht pointing out that in addition to any actual software Samsung might get from this, compared to a global advertising campaign this is a bargain in the form of dev goodwill->dev mindshare->general mindshare. I'm frequently reminded of the spokesperson for the old US Army game pointing out that the 40 million dev cost was ~ one 30 second spot during the superbowl.