Only in the US would I be considered a liberal. I have some conservative views, some liberal, some centrist. Sometimes I change my mind, even. I hope to continu

Only in the US would I be considered a liberal. I have some conservative views, some liberal, some centrist. Sometimes I change my mind, even. I hope to continue doing so. On the specific issue, they have to start with a narrow market and high cost. Classic crossing-the-chasm stuff, or Porter's differentiation strategy focusing on a different market segment than the Prius. They've changed the perception of EV's, making them desirable where alternatives were ugly tradeoffs that screamed "bunnyhugger". You couldn't get me into a Prius, but I'd really like a model S. I suspect Mr Musk would have done just fine without government support, but I'm sure it's helped a lot.