So what they did was add a Zynga scheme (not much besides a few colors changed) to the partypoker.com client. How is this something that will save the company?

So what they did was add a Zynga scheme (not much besides a few colors changed) to the partypoker.com client. How is this something that will save the company? For how long have they been talking up their real-money gambling stuff with the market eating it all up...