> If you take software out of the equation.. I'd argue that you really can't do that in this case. Apple's main value proposition is hardware/software integrat

> If you take software out of the equation.. I'd argue that you really can't do that in this case. Apple's main value proposition is hardware/software integration and if your software teams can't keep up it will limit the product lines you can manage. However, in Apple's case, most of their product lines sell so incredibly well that they still operate at a massive scale, even though they have a limited amount of chips in the game. This is of course where Tim Cook comes in, and why he's CEO now.