The easiest way to combat this is to use SSL. You should be doing that on your website anyway. Another effective way of combatting this is to detect what's hap

The easiest way to combat this is to use SSL. You should be doing that on your website anyway. Another effective way of combatting this is to detect what's happening and add a "This ad was sponsored by Comcast:" message. I can sort of see the intent behind this. I just wish they'd tell their customers about their service usage out-of-band, like sending them a text message or an email. One part of me realized "OMG they're going to track which websites I visit by looking at the HTTP Referer!" But then I quickly realised that as my ISP, they already have access to that information anyway...