Diluting their future profits. And yes, they do need a way to compete with Google and try to gain revenues - understandably. The model you mention is the same

Diluting their future profits. And yes, they do need a way to compete with Google and try to gain revenues - understandably. The model you mention is the same as Google, though Search came first, and Gmail was secondary - though just as valuable. Re: Ad for Big Brother - I LOL'd. Unfortunately, Big Brother is controlled / manipulated by for profit businesses, who all have individual goals, and that don't care about the greater ecosystem.