I agree that women have very little need for AFF, but I'm not so sure about this one. There was a study that got some attention right after the Spitzer scandal

I agree that women have very little need for AFF, but I'm not so sure about this one. There was a study that got some attention right after the Spitzer scandal (I wish I could find the link right now). It turns out that married people who seek prostitutes do so for the 'thrill,' and sex is a distant second. There are many parallels here: women who shoplift are often rich, they do it because they can't stand the boredom. I haven't watched the show Desperate Housewives, but I understand that a common theme is that women cheat because their lives are too sedate. Thus, the faint possibility of being caught might actually increase the appeal of this service. Also, people significantly overestimate their anonymity online. This is the subject of my research (http://33bits.org http://33bits.org), which I see someone else has already linked to :-)